SwayD Shoes Denmark
Their mission is to inspire dancers throughout the world. Through their line of innovative products and services, they aspire to cause others to fall in love with the magic of self expression on the dance floor.
SwayD Denmark not only needed a new website but they wanted to redesign their visual brand identity as well, so we had a double challenge here. Our main mission was to simplify the logo and design the web so it’s super user-friendly according to it’s functionality.
Wireframing
Main goal: make the web clear and simple.
We moved all less important links to the bottom of the page and this way we got rid of additional menu which was causing confusion for a potential user.
SwayD Denmark wanted to keep the front slider. To achieve a clean design we had to redesign the banners and include just the most important text.
We reduced a section with all of the products with just the 3 most important and… voilà!
Colors
SwayD Denmark did not have a chosen color palette and they were not sure which direction would be best for them.
We did a research and came up with a couple propositions.
We stick to a really delicate and pastel color palette adding just one strong color to stand out for CTA buttons.
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