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marketing

marketing

Local & International SEO

SEO stands for “Search Engine Optimization”. It means that your website is set up in a way that makes it easy for potential customers to find you when they search on terms for which your business should come up as an answer to their question.

The aim of SEO is to attract search engine users to your site with free search results. Attract more people to your site by improving your search engine positions

SEO is one of the elements that make up search engine marketing. It is a long-term undertaking, the effects of which may be visible only after a few weeks or even months. The task of SEO optimization can be briefly described as the application of appropriate strategies and tactics to make sure that the website is visible to search engines and to improve its parameters in such a way that the website can be found by the search engine faster.

We can divide the SEO into two types: on-site and off-site. The first one is related to preparing the website for it to be more visible and understandable for the search engine robot. This means that the architecture of the website as a whole, the structure of pages, content and keyword phrases should be optimized in a way that allows for better statistics in search engine results.

The second type, i.e. off-site SEO, is nothing more than to strengthen the strength of the site and the keyword list by applying appropriate action outside the site itself. This method assumes, therefore, that in order to promote the advertised content, links are purchased. However, such an action bears the traces of a prohibited practice. Within SEO, the terms white hat and black hat are often used. The former refers to actions within SEO that are in accordance with search engine regulations.

Search Engine Optimization helps you put your website on top positions in search engine result pages so that you can receive the majority of impressions and clicks. More traffic supports building a recognizable brand. High brand awareness among consumers usually translates into some (sometimes really significant) brand movement. It is a movement originating from phrases connected with your brand (company name, domain, products). When people type them, your website is usually in the first position and its users are looking for it. The traffic is obvious. Click-through rates (CTR) for such queries are usually much higher than for other phrases.

Local SEO is used to boost a company’s online presence within a certain geographic area. A lot of small companies and businesses use this function in order to advertise locally and build brand awareness. By positioning themselves as an authority, business owners can effectively corner the market in their neighborhood.

National SEO gives people search results in multiple areas. Also it is an ideal SEO strategy for big corporations, franchises, and online shops. These websites are interested in reaching as many people as possible. As they increase the number of online visitors (regardless of their location), they are more likely to increase their profit.

E-Commerce SEO. Now we are living in the era of rapidly developing technology. Every day we hear or talk about business online. Being more successful online is what is going to help propel your business into success. Ecommerce SEO is all about ensuring your product pages appear among ten first organic search results.

We offer:

Competitive analysis / Competitor research/ Consulting / Content creation / Content editing / Content marketing

Conversion rate optimization / Infographics and other visual content / Keyword research

Link building / Link reclamation / Mobile optimization

Off-site optimization / On-site optimization / Site speed optimization

What will you get?

Improve the visibility of the site

Selecting keywords and optimizing pages for them to improve the visibility of the site in search engines.

Increase the conversion

Form pages with the requirements of the search engine. Increase the convenience of viewing information by visitors to the page.

Raise the audience engagement

We will find the information in which the audience is most interested in and focus the visitors’ attention on the advantages of your company and the unique properties of the product.

To sum up

SEO does far more than just market businesses.

It has the potential to connect consumers and businesses across the globe.

Knowing how to implement both local and national SEO techniques is the first step of succeeding organically online.

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