What is Email Marketing?
Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Why Email Marketing is important for your business?
When you want to communicate something about your online shop, email marketing is one of the most effective ways to do so.
Access to customers
Once you have a customer’s email, you have a direct channel to them; this is key for reaching out personally, which is far more effective marketing.
Email marketing offers a fantastic ROI (return on investment) that’s better than social media, blogging, and almost every other marketing tactic — depending on your business.
Emails are easy to segment since you completely own the list of recipients. That means you can split up the emails you send by location of your customers or their demographics.
More personal promotion
Compared to social media, blogging, or website pages, emails can be personalized to the customer. You can add first and last names to the email greeting or link back to shopping cart items they abandoned.
Email Marketing Statistics
E-mail marketing goals
Increase customer engagement
Maintain relationships with your clients
(return on investment)
How to Create an Email Marketing Strategy?
• Set email marketing goals
• Pick the necessary email marketing tools
• Determine the target audience
• Identify the appropriate list building tactics
• Divide your mailing list into segments
• Identify the type of emails to send
• Create a schedule for sending emails
• Format the email content
• Optimize your emails
• Conduct split-testing
• Monitor email performance reports
Setting an email marketing platform, optimizing one your have, or migrating to a better solution