1) Never hide vital information
This one might obvious to you, but it’s still a very important rule. Every user will expect to find certain information on the website and do it quickly. It can be a contact page, a page with services that you offer, or a shop page. Make it easy to find, cause your visitors won’t stick around to figure out where you’ve hidden them.
2) Keep your interface consistent
This means that color schemes, fonts, and shapes should fit in one chosen style throughout all website
3) Decrease number of choices
Did you know that the more choices we have, the less action we take? When you have way too many options on your website, you make them overthink their decisions. If you want to increase a chance for interaction, it’s a good practice to minimize the number of options.
4) Always make your website responsive
Over 52% of all internet traffic comes from users on mobile devices. Moreover, visitors can come to your website from various devices such as a tablet, watch, eBook, or even music player. A big part of UX design is guaranteeing that no matter what device the visitor uses, all vital information will be displayed in the correct way.
5) Don’t make them wait
Here goes loading time. Make sure it is very short, cause now users expect a webpage to load for less than 2 seconds. If a website takes more time to load, the chance that visitors will leave the page is pretty high. So make sure your images are optimized and check your website performance with tools like Google’s PageSpeed Insights.
6) Don’t use inauthentic images of people
Our brains are predisposed to pay attention to faces. When we see people on pictures it makes us feel like we’re actually connecting with them, and not just buying something.
Nevertheless, a lot of businesses are notorious for their overuse of “happy-faces” pictures, which are supposed to make people trust them. But keep in mind, that purely decorative photos often annoy users and don’t usually add any design value. Try to use good-quality photos of your real staff, if that is needed.
To sum up, try to test your design on different devices and ask users to share feedback. When people interact with websites, they expect a perfect user experience.
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